It all began in 2023, with a passionate fragrance enthusiast from the core founders, decided to take a leap of faith and start a new venture in the bustling city of Pune. What started as a small dream to create unique, handcrafted perfumes quickly gained attention. People in Pune were drawn to the distinct scents and the thoughtful artistry behind each bottle. Word spread fast, and the response was overwhelmingly positive. But what really made this journey special was not just the success — it was the idea of bringing something new, fresh, and different to people’s everyday lives.

As time went on, he moved to the National Capital Region (NCR) in 2024, where a new chapter began. It was here, among old friends, that a spark was reignited. This group of friends, intrigued by the concept and excited by the growing response in Pune, showed immediate interest in joining the venture. They recognized the potential for creating something truly unique — a brand that was not just about fragrances but also about offering people a new way to express their individuality.

Together, this group of friends came together with a shared vision: to give people a beauty experience that was different from anything else in the market. They set out to develop a perfume and cosmetics brand that would offer people more than just another scent or beauty product. They wanted to create a collection that was as distinctive as the people who wore it — products that evoked confidence, style, and a touch of luxury, yet were grounded in authenticity and individuality.

The goal was clear: to offer something new and different. A collection that was not mass-produced or generic, but rather crafted with passion and attention to detail, something that allowed every individual to embrace their uniqueness. This vision quickly took shape, and the brand began to reflect their commitment to innovation, sustainability, and a strong sense of community.

With a focus on high-quality ingredients, ethical sourcing, and cruelty-free practices, OSG’s WAYU was born — not just as a brand, but as a movement to make luxury fragrance and beauty products more personal, more distinctive, and more meaningful.

Today, WAYU continues to evolve and grow, creating beautiful perfumes and cosmetics that let people express themselves in a way that is as unique as they are. And, as this close-knit group of friends continues to work together, they remain dedicated to their core mission: to give the world something fresh, exciting, and full of character — a brand that stands out in every sense of the word.